iOS 6 introduces a new feature to Safari that should help app developers clean up their websites and convert more visitors into customers. Apple calls it Smart App Banners. The goal of this feature is to provide app developers with an easy way to direct visitors of their website to their app without having to resort to awful and clumsy pop-ups.
Adding this to your website is incredibly straightforward. Simply add the following
metatag to the
headarea of your site html.
<meta name="apple-itunes-app" content="app-id=311507490"/>
Replacing the value for
app-idwith the iTunes identifier for your application.